I make ad budgets behave, build products that do my job while I sleep, and yes, the spreadsheets have jokes in them. Spend money. Make more money. Repeat with style.
I live inside ad accounts: search, social, programmatic. Over 100 brands have handed me budgets, and more than a million dollars later, I can tell you exactly which platform is lying to you this week.
And because I physically cannot watch someone do a task twice, I build things. Ops platforms, AI video pipelines, reporting machines. If a workflow takes ten hours, give me a weekend and it takes one click.
The recipe never changes: spot the gap, move fast, measure everything, then make the win repeat itself like a good chorus.
Running paid acquisition for a European performance agency tied to a programmatic DSP. Agency lead gen plus client accounts in iGaming and telecom, all on real tracking instead of vibes.
A content automation suite, because editing clips by hand is a punishment from the past. Local AI clipping plus bulk scheduling for an unreasonable number of videos.
A study-abroad consultancy helping students reach international universities. Brand, website and growth all built in-house, with the same playbook I run for clients.
The connective tissue: trackers, dashboards, AI agents and pipelines that quietly delete the boring half of marketing operations.
I work best with brands and founders who want speed with receipts: clear targets, honest reporting, and systems that keep printing after I log off.
When the dashboards close, I grab a mic. Standup comedy keeps the timing sharp and the ego humble, because nothing teaches you about audience targeting like a joke dying in a quiet room. If your last agency call felt like a funeral, I'm the upgrade.
"Tufayel doesn't just run the campaigns. He rebuilt our entire tracking setup first, so every decision after that was made on real data. CPA dropped because the foundation was finally right."
"The fastest builder I've worked with. He scoped, designed and shipped our internal tool while everyone else was still writing the brief."
"Direct, organized, and relentless about removing manual work. Every week something that used to take hours becomes a button."
"He understands both the media buying and the engineering. That combo is rare, and honestly, the meetings are funnier too."
Here's the deal: pick a day, pick a time, tell me what's broken (or what's about to be great). I show up with questions, ideas and zero corporate small talk.
Good fits: paid media audits, scaling plans, tracking rescues, automation builds, or "we have budget and no idea where it goes" situations.
Bad fits: anything that starts with "we just need it to go viral."